Merriam-Webster defines nightlife as, “the activity of or entertainment provided for pleasure-seekers at night”. Hmm, that seems kind of vague right? I think so, too. Personally, in this day in age, I believe that this one simple word stands for so much more than the definition given to us–hopefully I can change your opinion, too.
Social media outlets now have an outstanding influence on the energy, growth and sustainability that is so very important to nightlife all across the country. Especially in popular cities like New York City, Miami, Los Angeles and so on. These popular social media sites like Facebook, Instagram, and the extremely booming platform, Twitter, have consumed the majority of all marketing aspects of nightlife.
It’s crazy how one single Twitter handle can influence nightclubs and how often people frequent them, along with their opinion on the experience they may have. Rachel Rattenni posted a piece on a website, Guest of a Guest, about how one young girl who goes by the name of @nycgrlproblems has changed New York nightlife by simply tweeting.
Rattenni states, “As she assumes her following consists mostly 18-25 year-old girls from Manhattan, 20,000 is no small number—almost 30% of that demographic according to the Department of City Planning. In addition to satirical anecdotes meant to entertain, @nycgrlproblems has harnessed her network of followers to help promote local businesses that are important to her.”
Social media may seem like something only for the younger generation, but boy is that wrong. Using these platforms should go beyond occasionally posting pictures and videos to promote your club. It’s not just a “cool” thing to participate in, or a current”fad”–it’s a must for all businesses to mix into their marketing strategies to flourish their reputation and profit.