There will always be that voice in the back of my head asking, “Is this ever going to stop? I miss the old days when things were less complicated–less digital.”
Taken from Forbes.com
Many blog posts I have come across talk about the many perks of social media and how it’s helping to flourish their business’s reputation and the most important thing, increasing sales.
Though, in a recent update post from Notes On Nightlife: NYC, writer Daniel Bortz goes on quite a rant at the end about how this venue he had visited, that seemed awesome as far as set-up and looks went, but the DJs always sucked, for the most part. Stating: “Can people just not tell that the music is shamefully bad or don’t care?”
I also recently came across an article from BobbyWestMusic titled “How and When to Request a Song from a DJ“. He goes on and on, explaining and listing why it’s so annoying when customers come up to request songs at the worst times possible. He gives some tips for when it’s safe to place a request, as well. Hilarious–because it’s so true.
Picture of a DJ taken from PM Productions.
Yet, I digress.
So here is where social media comes into play for both of these instances. Daniel and Bobby easily posted their blogs, complaining about the establishment’s choice of DJs along with getting annoyed by customers, but do those businesses even care? Or do they brush it off as one bad review on some kid’s blog? Will there be changes made so the DJ won’t be bothered? Probably not.
Yelp is one of the many free apps you can download onto your smartphone to read reviews of restaurants, nightlife, etc. that makes it so simple to fly off the handle and immediatley write a bad review about a place. For example, this very comical post I read from AtNYNightlife is based on a horrible review submitted on Yelp about a rooftop restaurant, and how ridiculous she had written it.
The questions are: Does social media and its many websites help or harm business? When should an establishment actually take a review seriously and make changes? When should they brush it off and think, “That’s only ONE customer’s opinion”? These lines are so blurry.
I’m all about second chances, so here’s my take on these issues.
Management should be searching for reviews of their establishments all the time. They should take notes, and take time to respond to the customers whether they were nice or rude. For the requesting of songs issue, if you have the money to blow, think about making some type of app that only appeals to your nightclub, where the customers could request songs through that instead of having to go up and bug the DJ. That would get customers’ opinions without them having to leave their seats/parties and would add some flavor to your club, as well.
With an app like Yelp, some restaurants and clubs get ripped apart after a customer going once. It would be awesome if these businesses could set up an app just like Yelp or Urbanspoon, that only allows a customer to post a review if they have been there more than once–I’m assuming that could be tracked by receipts or something. Seems silly kind of, but I feel as if it would help save the reputations of a lot of businesses. It’s all about the second chances.