For those of you who have no clue what this is, don’t worry, I honestly had no clue what it was until just a few days ago.
Klout is a website and app service that was launched in 2008 to discover certain patterns of social media influence. Using these social media analytics, this service ranks its users with a “Klout Score” which is a number between 0 and 100. These scores are based off of each user’s influence on other people through social networks. Scores are updated everyday from the interactions you have, including retweets from Twitter, likes on Facebook and Instagram, etc. In the past few years, Klout has even started to partner with different companies, giving out what are called “Klout Perks” to users based on their scores. Some of the perks include free products and discounts from brands like Microsoft, Sony, Samsung, etc. Pretty cool, huh?
Just last year, Playhouse Nightclub located in Los Angeles was the first club to begin working with Klout to better the experience of their customers. They decided to reward Klout users who have a score of 50 or higher with VIP access. First, the door man checks users’ scores on an iPad and if they meet the requirements, the special treatment begins. Customers are able to cut the entire line, receiving free cover before 11p.m., and 50 percent off afterwards.
This is just another example of how social media is working to change nightlife, allowing regular customers to feel one in the same with the other famous people that frequent the Playhouse every weekend. Klout didn’t catch on with nightclubs as easily as predicted, though I do think they could still revive it. Its services could still be used for promoting by inviting the top-ranked Klout users to certain events held, offering perks for coming. All of the retweets and likes could easily increase traffic through these popular clubs, and possibly even help the smaller establishments make a name for themselves.
It’s crazy to think a single person’s posts have the potential to influence such a large group of people, simply through social networking. In the end, I guess it pays to be yourself!