“I spent last night at Joe Mama’s” …no, but really.

To continue my brief Morgantown social media theme, I wanted to fill you in on some of these awesome specials we have and who I think uses social media the best. If I had to choose out of the locations placed on the map I compiled in my last post, I would 100% choose the infamous Joe Mama’s formerly known to older students as De Lazy Lizard. Besides the amazing, comical play on words used for the name of the bar and the funny captioned shirts they make the bouncers wear, they utilize social media better than I’ve ever seen anyone else do in this town.

Joe Mama’s has a Facebook, but it has a very small amount of content for customers to read and get informed by. They also have a Twitter handle, which is utilized daily. Even though only one platform out of the two is primarily active, sometimes less is more.

Personally, I think Thursday nights are by far the best at this nightclub. The line on these particular nights can get pretty intense sometimes, but it makes absolute sense when you think about it. Who wouldn’t love a draft beer special from 9:00 p.m.-11:00 p.m., $3 bombs from 11-1, mixed drink specials from 12-1, and ladies having free admission until midnight? Oh! I also completely failed to mention that they give out FREE food–score!

Naturally, there are other bars in town that have specials just as great as these, but I believe there is a very important reason why people go to Joe Mama’s: communication. Whoever is behind their Twitter handle has it all figured out, and does a rather amazing job at interacting with everyone of their followers. The Joe Mama’s handle is active daily and constantly favorites, retweets, and even replies to people. I’m sure a lot of people feel the same, but I’d be lying if I didn’t get an extremely miniscule boost in ego or excitement level when I get retweeted or responded to. Engaging customers makes them feel more comfortable and somewhat like a close friend, in turn, making Joe Mama’s bar more appealing and have a better reputation.

I mentioned my favorite night to party with Joe Mama, but my all-time favorite Twitter activity they have is the “RT for a chance to win..” Even though I’ve never won, it’s still such a thrill to see how excited people get. There is no set weekly schedule for this RT-competition, but when it does happen, two 50 dollar bar tabs are normally given out. Yes I said 50 DOLLAR BAR TAB. Those four words are comparable to a gift from the heavens when it comes to us Mountaineers. Do you know how much beer can be bought with that?

After a game Joe Mama's was feeling generous!

After a game, Joe Mama’s was feeling generous!

“We’ve given out four [tabs] in one night before.” – Joe Mama’s employee.

The most retweets this activity has ever received was 466, which is quite a large number for any establishment that isn’t a national chain, or for any person who isn’t a well-known celebrity.

They also respectfully engage in friendly conversation with the other local bars.

They also respectfully engage in friendly conversation with the other local bars.

They even help customers retrieve lost items!

They even help customers retrieve lost items!

The person behind this handle is obviously making a positive impact. Props to whoever you are, keep it up!


2 thoughts on ““I spent last night at Joe Mama’s” …no, but really.

  1. OK. I wasn’t sure about this one – seemed a little promotion-y at first – but you get into good discussion of their social media presence in the back half. Considering that’s the focus of your blog, consider bumping that up in future posts that use this approach (try for a mix of local and non-local, if you do – no shame in looking around Morgantown but make sure you’re selling your skills to look at the bigger picture too). Also, it’s a shame we don’t have any pics of those bouncer shirts!

  2. Pingback: Facebook FOMO | karleapack

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