Yesterday I posted about a social influence service called Klout. Today I will be furthering my discussion on this topic, focusing on the recently added section of this platform, Klout for Business.
“Klout has the largest consumer base of any influence marketing platform. Our business tools empower marketers to identify and engage with millions of top influencers increasing earned media and improving brand lift.”
Like I mentioned in yesterday’s post, Klout can easily be used to make a name for your business. With Klout for Business, Klout developers are making it so much simpler to build your brand that you’ve worked so hard to establish, and keep your social presence booming by making it easier to engage customers. The Klout Perks are still a huge part of the Business section, offering brand trials for top scored Klout users, and making it easier for companies to hold special events and contests.
Through a case study, Klout for Business aimed to increase the conversation of the Chevy Volt by hosting drive-up events, allowing users with a score of 40 or above to loan the vehicle. This one case study had an amazing outcome creating over 95,000 impressions, and even helped to sell 7 Chevy Volts across 6 target cities! With this case study, it is obvious that the Klout for Business platform can be used to drive sales through the roof, especially if used for less expensive merchandise.
In an article by Tim Peterson of AdWeek, he explains in further detail how Klout is becoming one of the most serious marketing platforms, and mentions their possible ideas for the future. What they’re working on is using geofencing locations so that merchants will be notified when Klout mobile app users with a high score walk into their establishment. If the app user accepts, the merchant can then see exactly who the person is and approach them. Klout CEO, Joe Fernandez, said they tested it among a few small restaurants in San Francisco and also during SXSW with Cirque du Soleil where influencers were upgraded seats for performances. It was said to be taken very well.
The testing with Cirque du Soleil opens the doors for all nightlife establishments to use this service. I believe it would drive more users to post on social media sites about their favorite nightclubs, bringing in more money from customers–happy customers.