Facebook FOMO

Like I’ve reiterated time and time again, making a presence on social media platforms is key to branding businesses and reaching out to potential customers. Utilizing multiple accounts can sometimes be confusing or seem like too much; however, it’s all about understanding who your audience is and how to cater to their interests using the websites that they enjoy most. Two of the most popular social media sites are none other than Facebook and Twitter.

Source: Pew Research Center's Internet & American Life Project, February 2013

Source: Pew Research Center’s Internet & American Life Project, February 2013

As seen above in this bar graph, Facebook holds down the first place position, Twitter ranking just slightly behind in second place. Each one of the social media platforms presented in this 2013 graph are further divided into four bars expressing certain age groups. The two bars with the largest percentage, in both Facebook and Twitter, are users of 18 to 29 years of age. We all know that the legal drinking age is 21 across the United States, so a pretty good amount of users within the highest ranked age group for these two platforms are allowed to drink. If they aren’t old enough to drink, they can at the very least still go to a nightclub because they are 18.

Nightclub owners can easily find and put this information to use to promote and brand their establishment, or even specific events and specials being held for a limited time. I’ve previously elaborated on how Twitter has been used to its full potential by a bar in the town where I currently reside. It’s such a simplistic and quick networking device to connect with customers. But, what about good ol’ Facebook? Should nightclub owners make a presence on there if they already have other social media accounts up and running?

…hmm. How could we forget about Mark Zuckerberg’s greatest idea? Or stolen… idea…? Eh, whatever.

Using the specific age group statistics from above, nightlife establishments could focus on using Facebook’s numerous attributes rather than sticking to only Twitter, per say.  Wishpond gives five steps for bars and nightclubs to better market themselves and their businesses through Facebook.

  1. Target Your Audience.
  2. Share Photos.
  3. Promote Events.
  4. Create Buzz.
  5. Build Fans.

These five steps may seem rather obvious to some of you, but they are so incredibly important. Any social media site is going to of course get your name better known and build your brand. Though, going the extra mile by using fun-filled visuals to promote your events and create a positive buzz is essential. Personally, I love seeing pictures and videos with confetti, people smiling and dancing, along with so many fun-colored lasers that it looks like a Crayola box just exploded. Visuals like that make me want to just jump into them because they seem like so much fun. Using visuals like the type I just described probably have a much better shot at getting customers through the club doors than some boring picture of people sitting in a booth drinking. What’s the fun in that? Anyone can sit and drink on their couch instead of going out spending money. Presenting those potential customers with numerous, hyped visuals on Facebook makes it harder and harder for them to resist, possibly even creating some FOMO.

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Klout for Business? Even better.

Yesterday I posted about a social influence service called Klout. Today I will be furthering my discussion on this topic, focusing on the recently added section of this platform, Klout for Business.

“Klout has the largest consumer base of any influence marketing platform. Our business tools empower marketers to identify and engage with millions of top influencers increasing earned media and improving brand lift.”

Like I mentioned in yesterday’s post, Klout can easily be used to make a name for your business. With Klout for Business, Klout developers are making it so much simpler to build your brand that you’ve worked so hard to establish, and keep your social presence booming by making it easier to engage customers. The Klout Perks are still a huge part of the Business section, offering brand trials for top scored Klout users, and making it easier for companies to hold special events and contests.

Through a case study, Klout for Business aimed to increase the conversation of the Chevy Volt by hosting drive-up events, allowing users with a score of 40 or above to loan the vehicle. This one case study had an amazing outcome creating over 95,000 impressions, and even helped to sell 7 Chevy Volts across 6 target cities! With this case study, it is obvious that the Klout for Business platform can be used to drive sales through the roof, especially if used for less expensive merchandise.

CIRQ

In an article by Tim Peterson of AdWeek, he explains in further detail how Klout is becoming one of the most serious marketing platforms, and mentions their possible ideas for the future. What they’re working on is using geofencing locations so that merchants will be notified when Klout mobile app users with a high score walk into their establishment. If the app user accepts, the merchant can then see exactly who the person is and approach them. Klout CEO, Joe Fernandez, said they tested it among a few small restaurants in San Francisco and also during SXSW with Cirque du Soleil where influencers were upgraded seats for performances. It was said to be taken very well.

The testing with Cirque du Soleil opens the doors for all nightlife establishments to use this service. I believe it would drive more users to post on social media sites about their favorite nightclubs, bringing in more money from customers–happy customers.